Helicopter money is a Swiss initiative that envisages paying CHF 7500 tax-free to every Swiss citizen. The newly printed money is to be put into circulation to lower the value of the Swiss franc compared to foreign currencies. This will make Swiss products more attractive again to the export industry. Within seven working days, our team developed a corporate design that is characterised by coloured Swiss bank accounts. The main goal is to attract the citizens' attention and advertise the advantages of gift money and the economy.
In collaboration with:
Fabienne Guillgot, Katharina von Gunten, Daniel Häfliger
Luca Volar, Helikoptermoney Initiative